Development of Strategic Alliances
New Internet technologies are being developed everyday, making yesterday's miracles of development obsolete overnight. Centrin Online intends to form strategic alliances with world-class hardware and software vendors to ensure that its facilities remain at the cutting-edge of technology. Strategic alliances will be established with other industry players to implement the best Internet technologies and operational support as well as to widen the scope of Centrin Online's products and services.

Product and Service Differentiation
In order to provide affordable quality Internet access and e-business solutions to suit the needs of its subscribers, Centrin Online will adopt technologies that offers clear advantages to consumers. These may include some or all of the following: Network technology that allows instant Internet access simply by plugging into wall sockets located at hotels, apartments, universities, convention centers, airports etc. without the need for telephone lines or modems; Wireless, cable, and satellite broadband technologies that provide high speed and high bandwidth multimedia communications through the Internet; Increased network bandwidth and modem capacities to facilitate faster and more time efficient connections; More points of presence (POPs) in major cities to facilitate more efficient dial-up connections and better customer service.

Brand Building Strategy
Centrin Online will implement a cost-effective brand building strategy that involves advertising in various media; direct mailing campaigns targeting PC users; co-branding with cyber-cafes targeting non-PC users under a franchise system, and joint marketing programs with schools and universities.

Technical Competence Strategies
Continuous training will be provided for Centrin Online's Web Developers and System Engineers to upgrade the technical expertise of its employees, thereby ensuring the constant improvement and development of products and services